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About Information The
Social Media Marketing Book by Dan Zarrella review book from Amazon:
Are you looking to
take advantage of social media for your business or organization? With
easy-to-understand introductions to blogging, forums, opinion and review sites,
and social networks such as Twitter, Facebook, and LinkedIn, this book will
help you choose the best -- and avoid the worst -- of the social web's unique
marketing opportunities.
The Social Media
Marketing Book guides you through the maze of communities, platforms, and
social media tools so you can decide which ones to use, and how to use them
most effectively. With an objective approach and clear, straightforward
language, Dan Zarrella, aka "The Social Media & Marketing
Scientist," shows you how to plan and implement campaigns intelligently,
and then measure results and track return on investment. Whether you're a
seasoned pro or new to the social web, this book will take you beyond the
jargon to social media marketing mastery.
- Make
sense of this complicated environment with the help of screenshots,
graphs, and visual explanations
- Understand
the history and culture of each social media type, including features,
functionality, and protocols
- Get
clear-cut explanations of the methods you need to trigger viral marketing
successes
- Choose
the technologies and marketing tactics most relevant to your campaign
goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
Product Details: The
Social Media Marketing Book [Paperback]
Dan Zarrella (Author)
- Paperback:
244 pages
- Publisher:
O'Reilly Media; 1 edition (November 25, 2009)
- Language:
English
- ISBN-10:
0596806604
- ISBN-13:
978-0596806606
- Product Dimensions: 8 x 0.5 x 6 inches
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