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Case for B2B Branding by Bob Lamons book from Amazon:
The Case For B2B
Branding is the first book ever to focus exclusively on business-to-business
branding. A skillful blend of journalistic research and practitioner
experience, this book contains 21 new case studies and an easy-to-follow seven
step process for building b-to-b brands. You'll find actionable ideas on
virtually every page.
"This is one
amazing book. Easy to read, easy to digest and easy to implement, it's loaded
with insights, novel ideas, breakthrough recommendations and 20 inspiring cases
to help CEOs, CFOs and CMOs develop and launch transformational marketing
programs."
"An insightful,
practical, step-by-step approach to building stronger, more valuable, more
market-relevant brands. This book is a joy to read. It's focused on
business-to-business branding- where insights are truly rare. It's practical
and simple. In that there's great strength - follow Bob's steps and you will
build a stronger, more valuable brand - and see the results: stronger
relationships with customers, products that command premium prices, markets
that expect you to be the value leader - and understand your promise."
About the Author:
Bob Lamons has been
involved in B2B advertising, branding, and marketing for the past 35 years. He
is a past international chairman of the Business Marketing Association, a
member of the Business Marketing Hall of Fame, and a recent recipient of the
prestigious G.D. Crain, Jr. Award in recognition of his lifetime contributions
to the industry and the association.
Product Details: The
Case for B2B Branding: Pulling Away from the Business-to-Business Pack
[Hardcover]
Bob Lamons (Author)
- Hardcover:
228 pages
- Publisher:
South-Western Educational Pub; 1 edition (August 30, 2005)
- Language:
English
- ISBN-10:
0324398654
- ISBN-13:
978-0324398656
- Product Dimensions: 5.9 x 1.2 x 9.2 inches
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