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About Information E-Business
And Ecommerce Management 5th Edition by Dave Chaffey book from Amazon:
This bestselling
textbook offers a comprehensive introduction to the theory and practice of
e-business and e-commerce management. The author, Dave Chaffey, brings his
trademarks of authority, clarity of expression and teaching expertise to bear
on a subject in which he actively lectures and consults.
Popular for its
cutting-edge and contemporary coverage, this text offers an international
approach and a good balance between the technical and managerial topics of
central importance to developing an understanding of this subject. It is an engaging read, packed with real-life
examples and case studies.
Developed for
students studying e-business or e-commerce at undergraduate or postgraduate
level, and also used by many business managers, this is the essential text to
keep pace with technology, strategy and implementation.
About the Author:
Dave Chaffey is an
e-business consultant and visiting lecturer on e-business courses at Warwick
University and Cranfield School of Management.
Product Details: E-Business
and E-Commerce Management: Strategy, Implementation and Practice (5th Edition)
[Paperback]
Dave Chaffey (Author)
- Paperback:
768 pages
- Publisher:
Prentice Hall; 5 edition (October 24, 2011)
- Language:
English
- ISBN-10:
0273752014
- ISBN-13:
978-0273752011
- Product Dimensions: 7.8 x 1.1 x 10.3 inches
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