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About Information Maximizing Lead Generation by Ruth P. Stevens book from Amazon:
Lead generation is
“Job One”: B2B marketers’ single most important objective. Maximizing Lead
Generation brings together everything you need to know to do it right.
Fast-paced and 100% practical, it will help you achieve outstanding results in
any B2B marketplace—from enterprise technology to industrial equipment to
professional services.
World-renowned expert
Ruth P. Stevens helps you bring science and systematization to all facets of
lead generation, building on process, best practices, continuous testing, and
ongoing improvement. You’ll learn how to maximize the value of tried-and-true
B2B tools and the newest social, web, and search technologies. Stevens offers
indispensable insights for the entire lead lifecycle, including qualification,
nurturing, measurement, and tracking.
Organized for clarity,
usability, and speed, this book will help you supercharge salesforce
productivity—and company profits.
You’ll Learn How To:
• Develop and refine
rules that consistently lead to higher-quality leads
• Gain deeper
insights into your customers and their buying processes
• Build
sophisticated, accurate marketing databases
• Identify the media
most likely to work for you
• Execute highly
effective campaigns
• Drive huge ROI
improvements
• Use BANT and other
qualification criteria
• Apply new “nurturing”
techniques to convert “duds” into “diamonds”
• Track results and
quantify the business value of campaigns
• Utilize best
practices content marketing and marketing automation
• Integrate
continuous improvement into lead generation
• Discover 10 trends
that will transform the way you prospect
Product Details:
Maximizing Lead
Generation: The Complete Guide for B2B Marketers (Que Biz-Tech) [Paperback]
Ruth P. Stevens
(Author)
- Paperback:
224 pages
- Publisher:
Que Publishing; 1 edition (July 15, 2011)
- Language:
English
- ISBN-10:
0789741148
- ISBN-13:
978-0789741141
- Product Dimensions: 5.9 x 0.5 x 9 inches
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