The
Best Digital Marketing Campaigns in the World: Mastering The Art of Customer
Engagement by Damian Ryan, Calvin Jones brings together an
international collection of successful digital marketing campaigns, assessing
what they achieved and the business lessons learnt. This practical and dynamic
book explores how businesses large and small have harnessed social media,
blogs, forums, online video and email to boost their brand and attract
customers.
Following
the success of their first book, Understanding Digital Marketing, authors
Damian Ryan and Calvin Jones present a selection of hand-picked case studies,
sharing the knowledge and skill of the world s top creative minds. Covering
everything from household names such as Pizza Hut and Pepsi to Obama s
presidential election campaign, this The Best Digital Marketing Campaigns in
the World book is the must-read guide for all marketers looking to embrace the
new digital landscape and learn from the best in the business.
The
Best Digital Marketing Campaigns in the World brings together an international
collection of successful digital marketing campaigns…exploring how businesses have
harnessed social media, blogs, forums, online video, and email to boost their
brand. It is an interesting addition to an industry that is still very new.
Or
Download
pdf ebook
http://amzn.to/VnoEoM
The Best
Digital Marketing Campaigns in the World PDF ebook Download
Damian Ryan
(Author), Calvin Jones (Author) | Paperback: 224 pages | Publisher: Kogan Page
