Successful Email Marketing Strategies, Hughes Book PDF Download

I found this Successful Email Marketing Strategies by Arthur Middleton Hughes, Arthur Sweetser book to be very insightful and focused from an email marketing standpoint. It is nice to come across a book that articulates detailed case studies and data analysis that is easy to understand. In today's times, we are bombarded with email messages that are annoying and not very respectful on a daily basis. This book provides a sound foundation for building and cultivating relationships through e-mail.

As a business coach, I feel this is the most important transition to make if you want to maximize your email marketing efforts with better interaction and meaningful dialogue with your prospects.

I really enjoyed the information on "Farming Techniques." I highly recommend this Successful Email Marketing Strategies book as it is comprehensive, yet easy to implement the techniques and strategies right into your business now. This is the most up to date book on Email Marketing that I have come across.

The Successful Email Marketing Strategies authors also advise marketers to determine the lifetime value of customers, information that can help a retailer decide, for instance, how much to spend to acquire new names for an e-mail list. For e-Dialog's retailer clients, the average value of an e-mail address is $20 in sales per year, Sweetser says.

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Successful Email Marketing Strategies, Hughes Book PDF Download

Arthur Middleton Hughes (Author), Arthur Sweetser (Author) | Paperback: 395 pages | Publisher: Racom Communications