Marketing
Channels A Management View 8th Edition by Bert Rosenbloom, a market leader, is
known to provide a management focus and managerial framework to the field of
marketing channels. Theory, research, and practice are covered thoroughly and
blended into a discussion that stresses decision making implications.
This new Marketing
Channels A Management View 8th Edition reflects global, socio-cultural,
environmental, and technological changes that have taken place within the
industry.
I can't remember
keeping a book after passing a class, but this is one of the few exceptions.
The information the author provides is clear, and interesting! I enjoyed
learning how different companies move products and all the complicated
procedures involved to get items to the final consumer, or other businesses.
Also, the real-world examples that are discussed in the cases will not change
often, the only issue is the companies that are presented may have gone
bankrupt. It may seem like common sense after reading, but many people would
never think of how many of the concepts discussed in the book are used in the
real world.
I recently
graduated with a BS, and feel I learned the most from this Marketing Channels A
Management View 8th Edition book than any one I read in the past. If you are
interested in logistics and/or marketing, this will probably be the most useful
source of information you will need.
Or
Download pdf
ebook
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Marketing Channels A Management View 8th
Edition PDF ebook Download
Bert Rosenbloom | Hardcover: 696 pages | Publisher:
South-Western College Pub;
