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About Information Business
Marketing Management B2b 11th Edition by Michael D. Hutt review book from
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Reflecting the latest
trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e
delivers comprehensive, cutting-edge coverage that equips readers with a solid
understanding of today's fast-paced B2B market. Highlighting the similarities--and
emphasizing the differences--between consumer goods and B2B marketing, this
proven text focuses on market analysis, organizational buying behavior,
relationship management, and the ensuing adjustments required in the marketing
strategy elements used to reach organizational customers. Its managerial
approach ties chapter concepts directly to real-world decision making. The new
edition also includes additional emphasis on automated B2B practices and the
impact of the Internet.
Product Details: Business
Marketing Management: B2B [Hardcover]
Michael D. Hutt (Author),
Thomas W. Speh (Author
- Hardcover:
464 pages
- Publisher:
South-Western College Pub; 11 edition (January 3, 2012)
- Language:
English
- ISBN-10:
1133189563
- ISBN-13:
978-1133189565
- Product Dimensions: 10.3 x 7.9 x 0.9 inches
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