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About Information The
B2B Social Media Book: Become a Marketing Superstar by Kipp Bodnar review book
from Amazon:
Learn social media's
specific application to B2B companies and how it can be leveraged to drive
leads and revenue. B2B marketers are undervalued and under appreciated in many
companies. Social media and online marketing provide the right mix of rich data
and reduction in marketing expenses to help transform a marketer into a
superstar. The B2B Social Media Book provides B2B marketers with actionable
advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined
with key strategic imperatives that serve as the backbone of effective B2B
social media strategies.
This book serves as
the definitive reference for B2B marketers looking to master social media and
take their career to the next level.
- Describes
a methodology for generating leads using social media
- Details
how to create content offers that increase conversion rates and drive
leads from social media
- Offers
practical advice for incorporating mobile strategies into the marketing
mix
- Provides a step-by-step process for measuring the return on investment of B2B social media strategies
The B2B Social Media
Book will help readers establish a strong social media marketing strategy to
generate more leads, become a marketing superstar in the eye of company
leaders, and most importantly, contribute to business growth.
Product Details: The
B2B Social Media Book: Become a Marketing Superstar by Generating Leads with
Blogging, LinkedIn, Twitter, Facebook, Email, and More [Hardcover]
Kipp Bodnar (Author),
Jeffrey L. Cohen (Author)
- Hardcover:
218 pages
- Publisher:
Wiley; 1 edition (January 24, 2012)
- Language:
English
- ISBN-10:
1118167767
- ISBN-13:
978-1118167762
- Product Dimensions: 6.3 x 0.9 x 8.9 inches
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