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About Information Internet
Marketing and e-Commerce by Ward Hanson book from Amazon:
The second edition of
Principles of Internet Marketing continues where the previous edition left off,
emphasizing rigor not hype, illustrating leading practices by leading
companies, showing how extensive use of research results to support
conclusions, and finally pays close attention to what is unique about online
marketing. The new edition continues to show how the Internet is creating value
for customers and profits for companies, and most importantly, it shows how
Internet Marketing fits into the rest of an organization's marketing strategy.
Reflecting the lessons of the last few years, Principles of Internet Marketing
looks at Internet marketing by traditional large companies, small business, and
online startups.
Product Details: Internet
Marketing and e-Commerce [Hardcover]
Ward Hanson (Author),
Kirthi Kalyanam (Author)
- Hardcover:
656 pages
- Publisher:
South-Western College Pub; 1 edition (November 21, 2006)
- Language:
English
- ISBN-10:
0324074778
- ISBN-13:
978-0324074772
- Product Dimensions: 7.6 x 1.1 x 9.1 inches
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