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About Information E-Commerce
2012 8th Edition by Kenneth Laudon book from Amazon:
This comprehensive,
market-leading text emphasizes the three major driving forces behind
e-commerce—technology change, business development, and social issues—to
provide a coherent conceptual framework for understanding the field.
This book has
in-depth coverage of the technical terms, infrastructure, and case studies. I
like the way authored presented E-commerce as business, technology and society.
The "Insight on
Society" is a quick read to understand companies and issues such as
Foursquare, Smartphone Security, Who is on your website? The payment methods
were covered in details. If you teach MBA class, this book is excellent.
Most Americans use
Google FaceBook and YouTube (GFY), but never paid anything. GFY is not
E-Commerce. It is a hard concept to teach the young people today. Amazon,
Priceline, Expedia, JetBlue are the E-Commerce success stories.
Product Details: E-Commerce
2012 (8th Edition) [Hardcover]
Kenneth Laudon
(Author), Carol Guercio Traver (Author)
- Hardcover:
912 pages
- Publisher:
Prentice Hall; 8 edition (November 26, 2011)
- Language:
English
- ISBN-10:
0138018812
- ISBN-13:
978-0138018818
- Product Dimensions: 8 x 1.4 x 10 inches
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