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About Information Winning
with Customers: A Playbook for B2B by D. Keith Pigues review book from Amazon:
Companies are blind
to opportunities for profitable customer relationships without a deep
understanding of how they create customer value relative to competitors. With a
rigorous and measurable understanding of how customers make more money today
and in the future with you, combined with supporting plans and tools to align
the entire organization for success, a company can win and win big. Winning
with Customers offers a step-by-step playbook to help companies develop this
capability for themselves, act on it, build a culture around it and sustain it
over time. The playbook includes case studies, interviews, and tools from
leading B2B companies who have demonstrated success. Written by recognized
business thought leaders and practitioners, this book will guide you to
profitable growth. The book also serves as a launch point into a community of
like-minded executives that includes a companion website which offers
exercises, access to thought leaders, and other tools help you win with
customers.
Providing deep
insight into the discoveries that can help you win with your customers and,
ultimately, increase the value of your business, Winning with Customers
introduces you to proven ideas for helping your organization accelerate
profitable growth. Sharing real experiences from real companies that have
delivered significant results using the authors' "Winning with
Customers" approach, this effective guide reveals a wealth of practical
information to help you put their winning formula to work in your organization.
Filled with case
studies, examples, and workable tips, this easy-to-use handbook includes
everything your corporation needs to succeed, including:
- Hands-on
advice on what winning with customers means and the measures that really
work
- Guidance
for moving you from anecdotes and gut feelings to sound metrics for
success
- The
resources you need to collect your customers' perspectives on the value
you create for them
- Step-by-step
customer plans that can be executed by the organization, understood by the
sales force, and communicated easily to customers
- An accompanying web site (winningwithcustomers.com) packed with online exercises, a community forum, additional case studies, and more
Practical, useful,
and readable, the tools and tactics in Winning with Customers will help your
business create impactful changes that generate a sustainable competitive
advantage in the process.
"Now" is
always the right time to kick off a Winning with Customers effort in your
organization. You now have the playbook to get started.
Product Details: Winning
with Customers: A Playbook for B2B [Hardcover]
D. Keith Pigues
(Author), Jerry D. Alderman (Author), Karel Czanderna (Foreword), Owens Corning
(Foreword)
- Hardcover:
464 pages
- Publisher:
Wiley; 1 edition (August 9, 2010)
- Language:
English
- ISBN-10:
0470547995
- ISBN-13:
978-0470547991
- Product Dimensions: 6.6 x 1.5 x 9.4 inches
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