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About Information Electronic
Commerce 10th Edition by Gary Schneider book from Amazon:
E-commerce continues
to have a dramatic impact on virtually every aspect of business. And following
the 2009 recession on electronic commerce, its role is even more critical.
Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips
students with a solid understanding of the dynamics of this fast-paced
industry. It delivers comprehensive coverage of emerging online business
strategies and technologies in the electronic commerce marketplace. By
detailing how the landscape of online commerce is evolving, this market-leading
text reflects changes in the economy and how business and society are
responding to those changes. Balancing technological issues with the strategic
business aspects of successful e-commerce, the new edition includes expanded
coverage of e-commerce growth in China and the developing world, social media
and online marketing strategies, technology-enabled outsourcing, and the latest
development in online payment processing systems.
About the Author:
Gary Schneider is the
William S. Perlroth Professor of Accounting at Quinnipiac University. His prior
teaching appointments include the University of San Diego, the University of
Tennessee, and Xavier University. The author of more than 50 books and 100
research papers, Dr. Schneider has written widely on accounting and information
systems topics with his work appearing in journals such as _Interfaces_, the
_IS Audit & Control Journal_, and the _Journal of Information Systems_. His
books have been translated into Chinese, French, Italian, Korean, and Spanish.
A CPA who practiced public accounting in Ohio for 14 years before undertaking
his academic career, Dr. Schneider holds a Ph.D. in accounting information
systems from the University of Tennessee, an MBA from Xavier University, and a
BA in economics from the University of Cincinnati.
Product Details:Electronic Commerce
10th Edition[Paperback]
Gary Schneider
(Author)
- Paperback:
608 pages
- Publisher:
Course Technology; 10 edition (May 22, 2012)
- Language:
English
- ISBN-10:
1133526829
- ISBN-13:
978-1133526827
- Product Dimensions: 7.2 x 0.9 x 9 inches
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