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About Information E-commerce
2013 9th Edition by Kenneth Laudon book from Amazon:
This comprehensive,
market-leading text emphasizes the three major driving forces behind
e-commerce–technology change, business development, and social issues–to
provide a coherent conceptual framework for understanding the field.
If you want to learn
about e-commerce, this is a great book. It is not a how-to book, but gives you
a comprehensive overview about the basic fundamentals of e-commerce. It is up
to date, with alot of current data and information. Most of the chapters have a
table at the beginning about what's new or important trends for 2011-2012,
which is helpful. For a textbook, it is very readable -- there are case studies
at the beginning and end of each chapter, and also shorter ones within the
chapters that are like magazine articles and very interesting to read.
Product Details: E-commerce
2013 (9th Edition) [Hardcover]
Kenneth Laudon
(Author), Carol Guercio Traver (Author)
- Hardcover:
912 pages
- Publisher:
Prentice Hall; 9 edition (November 30, 2012)
- Language:
English
- ISBN-10:
0132730359
- ISBN-13:
978-0132730358
- Product Dimensions: 1.4 x 8 x 10 inches
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