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About Information Maximizing
LinkedIn for Sales and Social Media Marketing by Neal Schaffer review book from Amazon:
Neal Schaffer helped
revolutionize the way professionals utilize LinkedIn with his award-winning
book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.
He now does the same to enlighten companies how to develop business on LinkedIn
with Maximizing LinkedIn for Sales and Social Media Marketing.
Thought Linkedin was
just for job seekers? Think again. Linkedin is the most important destination
for your sales and social media marketing efforts if your company is selling
products and services to other businesses. When looking at Linkedin's extensive
functionality from a sales and marketing perspective as presented in this book,
you'll soon understand how you can create new business from your Linkedin
activities.
After reading this
book you'll learn how to master the Linkedin platform to develop business,
including how to:
- Create
a sales-oriented profile and connections policy to attract more leads
- Become
an industry thought leader by establishing your own community within the
lucrative Linkedin demographic
- Set
up your Linkedin Companies Page to improve your reputation--and drive more
traffic to your website
- Optimize
your Linkedin presence as part of your social media optimization efforts.
- and much more.
This practical guide,
supplemented by more than 15 case studies, will teach you and your employees
everything you need to know on how to successfully develop leads and business
on LinkedIn.
Product Details: Maximizing
LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide
to Selling & Developing B2B Business on LinkedIn [Paperback]
Neal Schaffer
(Author)
- Paperback:
228 pages
- Publisher:
CreateSpace Independent Publishing Platform (July 18, 2011)
- Language:
English
- ISBN-10:
1463685807
- ISBN-13:
978-1463685805
- Product Dimensions: 9 x 6 x 0.5 inches
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