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About Information The
Campaign Manager by Catherine Shaw book from Amazon:
Featuring invaluable
insight from an expert author, The Campaign Manager offers the most
comprehensive guide for organizing, funding, publicizing, and winning local
political campaigns. Author Catherine Shaw draws on experience from her three
terms as mayor of Ashland, Oregon, and dozens of campaigns to provide
practical, proven advice, and her field-tested methods carry candidates through
the entire process. The fourth edition offers expanded coverage of key
concepts—including targeting voters, evaluating media effectiveness, setting
fundraising budgets, using and developing Internet resources, and organizing
get-out-the-vote efforts—and a new appendix with a step-by-step guide to
precinct analysis. Other useful resources include the latest census data reflecting
voting and voter shifts over the past six years; and current information on
initiative, referendum, and recall requirements. Brimming with clear, concise
wisdom, The Campaign Manager is the best way to kick-start a local campaign.
“This is an important
book for anyone interested in modern campaign management. Candidates, party
activists, seasoned professionals, and budding consultants will all find wisdom
in Shaw’s pages. In fact, I can’t imagine anyone heading into the campaign
trenches without a copy of The Campaign Manager!” —Daniel M. Shea, Director,
Center for Political Participation at Allegheny College.
About the Author:
Catherine Shaw served
twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the
Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly
two decades of campaign management experience and has taught campaign courses
at Yale University, the University of California, and Southern Oregon
University.
Product Details: The
Campaign Manager: Running and Winning Local Elections (Campaign Manager:
Running & Winning Local Elections) [Paperback]
Catherine Shaw
(Author)
- Paperback:
448 pages
- Publisher:
Westview Press; Fourth Edition edition (December 22, 2009)
- Language:
English
- ISBN-10:
0813344514
- ISBN-13:
978-0813344515
- Product Dimensions: 6 x 1 x 9 inches
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