The Best Digital Marketing Campaigns in the World PDF ebook Download

The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement by Damian Ryan, Calvin Jones brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers.

Following the success of their first book, Understanding Digital Marketing, authors Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama s presidential election campaign, this The Best Digital Marketing Campaigns in the World book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from the best in the business.

The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns…exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new.

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Damian Ryan (Author), Calvin Jones (Author) | Paperback: 224 pages | Publisher: Kogan Page

Selling Building Partnerships 8th Edition PDF ebook Download Answers

Selling: Building Partnerships 8th Edition by Stephen Castleberry, John Tanner remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people.

The authors emphasize throughout the Selling Building Partnerships 8th Edition text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning.

This Selling Building Partnerships 8th Edition market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

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Stephen Castleberry (Author), John Tanner (Author) | Hardcover: 576 pages | Publisher: McGraw-Hill/Irwin;

Marketing Channels A Management View 8th Edition PDF ebook Download

Marketing Channels A Management View 8th Edition by Bert Rosenbloom, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications.

This new Marketing Channels A Management View 8th Edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

I can't remember keeping a book after passing a class, but this is one of the few exceptions. The information the author provides is clear, and interesting! I enjoyed learning how different companies move products and all the complicated procedures involved to get items to the final consumer, or other businesses. Also, the real-world examples that are discussed in the cases will not change often, the only issue is the companies that are presented may have gone bankrupt. It may seem like common sense after reading, but many people would never think of how many of the concepts discussed in the book are used in the real world.

I recently graduated with a BS, and feel I learned the most from this Marketing Channels A Management View 8th Edition book than any one I read in the past. If you are interested in logistics and/or marketing, this will probably be the most useful source of information you will need.

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Marketing Channels A Management View 8th Edition PDF ebook Download

Bert Rosenbloom | Hardcover: 696 pages |  Publisher: South-Western College Pub;

Internet Marketing Strategy Implementation Practice 4th Edition PDF Download Free ebook

In this Internet Marketing Strategy Implementation Practice 4th Edition by Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview.

The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its Internet Marketing Strategy Implementation Practice 4th Edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals.

Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.

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Internet Marketing Strategy Implementation Practice 4th Edition PDF Download Free ebook

Dave Chaffey (Author), Fiona Ellis-Chadwick (Author), Kevin Johnston (Author), Richard Mayer (Author) |   Paperback: 736 pages | Publisher: Prentice Hall

E-Marketing 6th Edition, Strauss PDF Download ebook

The book you have in your hands is the second edition of Marketing on the Internet. We expanded the scope and renamed the book E-Marketing 6th Edition by Judy Strauss, Raymond Frost to reflect the idea that electronic marketing is bigger than the Web. It includes things such as data collected at the grocery store with bar code scanners and B2B data exchange. This book discusses many offline electronic marketing techniques; however, it focuses on the Internet due to its widespread and increasing use for e-marketing.

Several popular books exist to shed light on the problems, opportunities, and techniques of e-marketing, and we have used them in our classes with some success. This E-Marketing 6th Edition textbook is different in seven important ways.

We explain electronic marketing not as a list of ideas and techniques, but as part of a larger set of concepts and theories in the marketing discipline. In writing the E-Marketing 6th Edition book we discovered that most new terminology could be put into traditional frameworks for greater understanding. To this end, readers will find marketing concept reviews with Internet examples throughout. We strongly believe that new electronic strategies are more likely to succeed if selected using the marketing planning process, especially as the Internet grows to maturity and competition intensifies. The text focuses on cutting-edge business models that generate revenue while delivering customer value.

The architecture for these business models is tied to marketing theory wherever possible. We highly recommend that marketers learn a bit about the technology behind the Internet, something most of us are not drawn to naturally. While it is not necessary to be able to set up e-commerce servers, knowledge of the possibilities for their use will give savvy marketers an advantage in the marketplace. This book attempts to educate marketers gently in important technology issues, showing the relevance of each concept.

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E-Marketing 6th Edition, Strauss PDF Download ebook

Judy Strauss (Author), Raymond Frost (Author) | Paperback: 448 pages | Publisher: Prentice Hall;

Cult of Analytics, Steve Jackson PDF ebook Download

Once you read this Cult of Analytics: Driving online marketing strategies using web analytics  by Steve Jackson book, understand what is being told here, I bet you would know exactly what you have to do with those tools that puke data. The author has stressed on the entire process of Web Analytics which includes advance level understanding of KPIs (Key Performance Indicators), Benchmarking and even how to make your organization Web Analytics friendly.

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this Cult of Analytics book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

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Paperback: 288 pages | Publisher: taylor & francis

The Truth About Email Marketing Book, Simms Jenkins PDF ebook Download

The Truth About Email Marketing by Simms Jenkins book is a simple, straightforward, to-the-point narrative that is a must-read for email marketing veterans and newcomers to the industry alike. Broken up into easy-to-digest segments, "Truths" offers the reader the ability to focus on one or two ideas at a time, providing the information needed to earn buy-in at the C level or just simply get a download if you're new to the game.

The Truth About Email Marketing is a Must-Read for marketing executives at all levels who want to use email marketing to drive business. Simms Jenkins does a great job of thoroughly explaining what can feel like a very complex and intimidating area of expertise. It's easy to read and easy to incorporate into your day-to-day marketing efforts.

This The Truth About Email Marketing book is very easy to read without too much unexplained industry jargon to make your eyes glaze over. It's informative and chalk full of useful data. However, it's not a tome full of pages of fluff - just the facts and extracted data to get a good intro to the business or a primer for a veteran.

A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.

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The Truth About Email Marketing Book, Simms Jenkins PDF ebook Download

Paperback: 224 pages | Publisher: Que Publishing

The 15 Invaluable Laws of Growth, Maxwell PDF Download ebook

The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential by John C. Maxwell will bring focus to the areas of your life where you know you need to change and grow, but perhaps you haven't been taking action. Not only is the content incredible and highly-actionable, but the exercises and thought provoking questions at the end of each chapter will force you to dig deeper and make the positive change you desire.

John gives his best to us again! He's a teacher that has blessed me personally and professionally. I heard John teach on this live in February 2012 with the John Maxwell Team and he was like a little kid in a candy store, filled with passion and excitement. He believes what he writes and he lives what he believes. The 15 Invaluable Laws of Growth book is just as good as John live.

Is The 15 Invaluable Laws of Growth book simple? You bet. Is it difficult to apply. Of course. But, the framework of the 15 Laws is one model that will help you be more successful in every area of your life. Truly, we cannot lead anyone further than we've led ourselves and this book will give you the tools to lead yourself to your next level.

I have read at least 20 or so books from John Maxwell and I can say book is one of his best. When I knew he was going to write about growth I knew it was going to be a masterpiece and it is! I'm enjoying every word! John Maxwell is a master in explaining complex concepts in an easy way. He also shares his personal journey or growth which is encouraging for people like me who are still walking at the beginning of this journey of growth.

If in the depth of your heart you have a feeling that there should be more for you in life, this is your time to start looking for it. This book will help you grow into the person you are destined to be.

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John C. Maxwell (Author) | Paperback: 288 pages | Publisher: Center Street

The Constant Contact Guide to Email Marketing, Eric Groves PDF Free Download

The Constant Contact Guide to Email Marketing by Eric Groves is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy or an annoying waste of your customer's time epends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

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Paperback: 224 pages | Publisher: Wiley

Successful Email Marketing Strategies, Hughes Book PDF Download

I found this Successful Email Marketing Strategies by Arthur Middleton Hughes, Arthur Sweetser book to be very insightful and focused from an email marketing standpoint. It is nice to come across a book that articulates detailed case studies and data analysis that is easy to understand. In today's times, we are bombarded with email messages that are annoying and not very respectful on a daily basis. This book provides a sound foundation for building and cultivating relationships through e-mail.

As a business coach, I feel this is the most important transition to make if you want to maximize your email marketing efforts with better interaction and meaningful dialogue with your prospects.

I really enjoyed the information on "Farming Techniques." I highly recommend this Successful Email Marketing Strategies book as it is comprehensive, yet easy to implement the techniques and strategies right into your business now. This is the most up to date book on Email Marketing that I have come across.

The Successful Email Marketing Strategies authors also advise marketers to determine the lifetime value of customers, information that can help a retailer decide, for instance, how much to spend to acquire new names for an e-mail list. For e-Dialog's retailer clients, the average value of an e-mail address is $20 in sales per year, Sweetser says.

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Successful Email Marketing Strategies, Hughes Book PDF Download

Arthur Middleton Hughes (Author), Arthur Sweetser (Author) | Paperback: 395 pages | Publisher: Racom Communications

Strategic Database Marketing 4th Edition, Hughes PDF ebook Download

Strategic Database Marketing 4th Edition by Arthur Hughes is a must read for anyone in CRM or email marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes it easy to update with your email metrics and improve KPI's to know the success of each marketing program.

Strategic Database Marketing 4th Edition objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative and enjoyable read. Matt Edgar Founder Global Marketing Alliance & Publisher of Direct Marketing International Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur's insight into utilizing email and social both as a data source and communication medium is key to creating the highly relevant and targeted messaging today's consumers demand.

Read this Strategic Database Marketing 4th Edition book if you are looking to make sense of the complexities of database marketing in the digital world, and profit from building relationships with your customers. Arthur Hughes has a terrific background in developing and analyzing complex and sophisticated database marketing projects, and has the ability to explain the benefits and ROI of these programs succinctly. Mr. Hughes has produced a tour de force on how to truly capture the value in your customer file by utilizing all aspects of database marketing to increase loyalty, retention and sales in your business."

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Strategic Database Marketing 4th Edition, Hughes PDF ebook Download

Arthur Hughes (Author) | Paperback: 608 pages | Publisher: McGraw-Hill

Make Your Contacts Count by Anne Baber and Lynne Waymon PDF Download Review

Packed with valuable tools, " Make Your Contacts Count: Networking Know-how for Business And Career Success by Anne Baber and Lynne Waymon " is a practical, step-by-step guide for creating, cultivating, and capitalizing on networking relationships and opportunities. Readers will discover how to cultivate current contacts, draft a networking plan, avoid the top ten networking turn-offs, and much more. Now completely revised and expanded, this book gives readers all the help they need to supercharge their careers and boost their bottom lines.

After reading the first 25 pages of the Make Your Contacts Count book, I implemented some of the points Baber mentioned and it was amazing. If every young high school person read and digested the info in this book, he or she would have a competitive advantage over their competition. The info would help them through college and throughout their careers. I love the no-nonsense approach to networking that's conveyed in this book (I've now read the entire book, but will keep it as a reference book).

I loved Make Your Contacts Count. Even if you don't think you need networking skills for your work, trust me, you'll get a lot out of this book. It is filled with specific, lively examples that spark your imagination and build your confidence that you too can be a great conversationalist. I also like that it's based in values of trust and mutual respect. Excellent resource.

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Anne Baber (Author), Lynne Waymon (Author) | Paperback: 272 pages | Publisher: AMACOM

Play to Win Choosing Growth Over Fear in Work and Life by Larry Wilson PDF ebook Download

I received this Play to Win Choosing Growth Over Fear in Work and Life by Larry Wilson, Hersch Wilson, Ken Blanchard book about 5 years ago and it sat on a shelf in my office. I retired, moved, and was cleaning up stuff to get rid of. Had the book in my hand and looking at the waste basket. Felt guilty enough to look inside and noticed a forward by Ken Blanchard whom I have much admiration for. I read the forward and discoved that Ken stated this was the best thing since sliced bread. Decided to read it.

This Play to Win Choosing Growth Over Fear in Work and Life book offers thoughts on how to think about thinking; the importance of appropriate risk taking in our lives; what is involved in the good decision process and strategies to do so - the 2 minute drill; how to turn your live around and move forward. The book concludes with the importance of building your spiritual life and why that is important.

I recommended this Play to Win Choosing Growth Over Fear in Work and Life book for the inclusion to a course we teach for the chronically unemployed - addicts, felons, etc with a St Vincent de Paul program in Cincinnati called Operation Bootstraps. It has helped us tremedously with these people - they continually tell us how important the book is to them.

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Play to Win Choosing Growth Over Fear in Work and Life by Larry Wilson PDF ebook Download

Larry Wilson (Author), Hersch Wilson (Author), Ken Blanchard (Foreword) | Paperback: 256 pages | Publisher: Bard Press

How to Build a Multi-Level Money Machine, Gage PDF Free ebook Download

If Network Marketing is something that interests you or any one you know, this How to Build a Multi-Level Money Machine: The Science of Network Marketing - Fourth Edition by Randy Gage book is a must. Whether networking has just recently caught your eye or you have been involved with this industry and have failed or succeeded, this book is a must. If you believe in learning from mistakes, let Randy Gage make them for you. His knowledge of what works and what doesn't in network marketing is among the finest and most accurate in my opinion.

Network marketing is something that I was skeptical about, just like 99% of all people are. After reading this How to Build a Multi-Level Money Machine book, I jumped into the networking ocean, used Gage as my swin fins, and caught a wave comparable to the North Shore Pipeline. Every chapter, paragraph, sentence, word had me nodding my head to all of the possiblities network marketing has put out there for ordinary non-sales type people. And I feel great to have found a company that seems in compliance with all of Gage's techniques that made him the multi-millionaire that he is today.

Discover the power of duplication and whether the company you are with or are about to choose is subject to intense government regulations. Dispose of your friends thoughts, "Is that some kind of pyramid scheme?" See how 10- 13 hours a week now can give 24 hours of free time a day in 3-4 years. Read this How to Build a Multi-Level Money Machine book if you have any type of interest in network marketing.

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How to Build a Multi-Level Money Machine, Gage PDF Free ebook Download

Randy Gage (Author) | Paperback: 250 pages | Publisher: Prime Concepts Group, Inc

E-mail Marketing for Dummies, Arnold PDF Free Download ebook

John Arnold's manual for E-mail Marketing for Dummies is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful!

The E-mail Marketing for Dummies information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!

I highly recommend E-mail Marketing for Dummies if you need to become an e-mail marketing expert in a hurry.

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E-mail Marketing for Dummies, Arnold PDF Free Download ebook

Paperback: 384 pages | Publisher: For Dummies

Emarketing Strategies for The Complex Sale by Ardath Albee PDF ebook Download

At last, a thoughtful effective marketing book written on how to accelerate sales! I have waited so many years for Emarketing Strategies for The Complex Sale by Ardath Albee book such as this. ( Recently I was getting resigned to having to write it myself!) I am adding this book to the must read list for sales people new and old. She thinks, talks and writes about things from the buyers perspective.

I took forever to read this Emarketing Strategies for The Complex Sale book, each section was chock full of terrific content and strategies causing me to take copious notes. It just makes so much sense to what we see every day in our practise. So it you take this book , with Jill Konrath's new one and Sharon Drew Morgen's work you will have the trifecta of today's real world sales approaches. Albee also references Brian Carroll's grat work on lead generation. Albee's blogs and sites (more than one) are highly referenced in marketing today. Anyone who has to sell products and services today must buy this book.

The Emarketing Strategies for The Complex Sale book is very useful with a lot of good examples of hints. It explains what is important, what you need to consider when using eMarketing when selling products or services that are new or complicated. I found the ideas on how to establish a position in the market by making the company a source of knowledge in the specific topic quite important, as it prevents the company in ending up in a fierce competition, by being just like all the others. A must ready for anyone involved or who likes to stay informed on this important topic.

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Emarketing Strategies for The Complex Sale by Ardath Albee PDF ebook Download

Paperback: 256 pages | Publisher: McGraw-Hill

The Trusted Advisor Fieldbook PDF ebook Download

In this hands-on successor to the popular book The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust by Charles H. Green, Andrea P. Howe, you'll find answers to pervasive questions about trust and leadership—such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters. The authors speak in concrete terms about how to dramatically improve your results in sales, relationship management, and organizational performance.

Your success as a leader will always be based on the degree to which you are trusted by your stakeholders. The Trusted Advisor Fieldbook Each chapter offers specific ways to train your thinking and your habits in order to earn the trust that is necessary to be influential, successful, and known as someone who makes a difference.

This The Trusted Advisor Fieldbook easily usable resource is succinct and provides everything that the reader could need to put such useful information to work. Succinct content is surrounded by short case studies, assessments, and worksheets. Spend an afternoon with this quick read and its countless support resources and any professional services provider will be ready to put the material to work the next day. A definite must-read for anyone aspiring to be a trusted advisor.

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The Trusted Advisor Fieldbook PDF ebook Download

Charles H. Green (Author), Andrea P. Howe (Author)  | Paperback: 288 pages | Publisher: Wiley

The New Rules of Marketing & PR, Scott PDF Download ebook

As David Meerman Scott explains very well and detailed in his book " The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly", companies have the possibility to reach out directly to consumers through the new media, without necessarily gaining attention of journalists, traditional gatekeepers of information for the masses, or buying expensive ads on radio, TV and print outlets. In an easy-to-read an entertaining way, David gives a complete round up on the use of social media, online video, mobile applications, blogs, news releases and viral marketing techniques to reach the buyers directly.

I found very interesting the concept of "buyer persona", the buyer profile every company should come up with before to decide the communications strategy. Indeed, very important thing is to focus time and money on those platforms and channels where the buyer personas for a specific product are. There are too many tools out there, a marketer should pick just the ones that matter for that company.

I would recommend this The New Rules of marketing & PR book to all the PR and marketing pro that want to get an overall description of the challenges and new opportunities marketers face with new media. Highly recommended.

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The New Rules of Marketing & PR, Scott PDF Download ebook

David Meerman Scott (Author)  | Paperback: 366 pages | Publisher: Wiley

The Internet Marketing Bible, Zeke Camusio PDF ebook Download

The Internet Marketing Bible by Zeke Camusio book that delivers content that I can actually follow and understand about social media, ranking on search engines, other internet marketing and great advice for marketing in general. The Internet Marketing Bible is one of those books you keep right next to your computer for easy reference every day.

The information contained in this book is easy to read, easy to relate to and the examples and stories make it the best internet marketing resource I have ever used. You can hear the fun loving attitude of the author throughout all the pages and that helps bring the "GEEK" stuff to life and really easy to relate to.

This The Internet Marketing Bible book can be used for the "new to marketing person" or the "advanced marketing person". Rarely do you find a book with this kind of information with "heart" in it and the author of this book really wants to make it easier for any business owner to succeed in their marketing efforts. Internet marketing can be extremely intimidating but this easy to read book makes it feel like a walk in the park.

I loved all the personal stories that The Internet Marketing Bible author shares, even the things he did wrong so that business owners don't fall into these same traps. This is a must read for everyone that owns their own business or anyone in sales! It's THAT good! Thank you Zeke Camusio for sharing your passion with the world and teaching us all how to succeed in marketing.

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Paperback: 214 pages | Publisher: CreateSpace Independent Publishing Platform