As David
Meerman Scott explains very well and detailed in his book " The New Rules of Marketing & PR: How to Use Social Media,
Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to
Reach Buyers Directly", companies have the possibility to reach out
directly to consumers through the new media, without necessarily gaining
attention of journalists, traditional gatekeepers of information for the
masses, or buying expensive ads on radio, TV and print outlets. In an
easy-to-read an entertaining way, David gives a complete round up on the use of
social media, online video, mobile applications, blogs, news releases and viral
marketing techniques to reach the buyers directly.
I found very interesting the concept of "buyer persona", the buyer profile every company should come up with before to decide the communications strategy. Indeed, very important thing is to focus time and money on those platforms and channels where the buyer personas for a specific product are. There are too many tools out there, a marketer should pick just the ones that matter for that company.
I would recommend this The New Rules of marketing & PR book to all the PR and marketing pro that want to get an overall description of the challenges and new opportunities marketers face with new media. Highly recommended.
I found very interesting the concept of "buyer persona", the buyer profile every company should come up with before to decide the communications strategy. Indeed, very important thing is to focus time and money on those platforms and channels where the buyer personas for a specific product are. There are too many tools out there, a marketer should pick just the ones that matter for that company.
I would recommend this The New Rules of marketing & PR book to all the PR and marketing pro that want to get an overall description of the challenges and new opportunities marketers face with new media. Highly recommended.
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The
New Rules of Marketing & PR, Scott PDF Download ebook
David
Meerman Scott
(Author) | Paperback: 366 pages |
Publisher: Wiley
