Strategic Database Marketing 4th Edition by Arthur
Hughes is a must read for anyone in CRM or email marketing. The Customer
Lifetime Value information and formula is critical to utilize. Arthur's
information makes it easy to update with your email metrics and improve KPI's
to know the success of each marketing program.
Strategic Database Marketing 4th Edition objectively challenges the very
way we go about using our data and where we should be going in the future. It
is an important, informative and enjoyable read. Matt Edgar Founder Global
Marketing Alliance & Publisher of Direct Marketing International Strategic
Database Marketing provides the fundamentals of consumer data management that
every marketer should know. Arthur's insight into utilizing email and social
both as a data source and communication medium is key to creating the highly
relevant and targeted messaging today's consumers demand.
Read
this Strategic Database Marketing 4th Edition book if you are looking to make sense of
the complexities of database marketing in the digital world, and profit from
building relationships with your customers. Arthur Hughes has a terrific
background in developing and analyzing complex and sophisticated database
marketing projects, and has the ability to explain the benefits and ROI of
these programs succinctly. Mr. Hughes has produced a tour de force on how to
truly capture the value in your customer file by utilizing all aspects of
database marketing to increase loyalty, retention and sales in your
business."
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Arthur Hughes (Author) | Paperback: 608
pages | Publisher: McGraw-Hill
