Marketing Channels A Management View 8th Edition by Bert Rosenbloom, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications.
This new Marketing Channels A Management View 8th Edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
I can't remember keeping a book after passing a class, but this is one of the few exceptions. The information the author provides is clear, and interesting! I enjoyed learning how different companies move products and all the complicated procedures involved to get items to the final consumer, or other businesses. Also, the real-world examples that are discussed in the cases will not change often, the only issue is the companies that are presented may have gone bankrupt. It may seem like common sense after reading, but many people would never think of how many of the concepts discussed in the book are used in the real world.
I recently graduated with a BS, and feel I learned the most from this Marketing Channels A Management View 8th Edition book than any one I read in the past. If you are interested in logistics and/or marketing, this will probably be the most useful source of information you will need.
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Bert Rosenbloom | Hardcover: 696 pages | Publisher: South-Western College Pub;