Once
you read this Cult of Analytics: Driving online marketing strategies using web
analytics by Steve Jackson book,
understand what is being told here, I bet you would know exactly what you have
to do with those tools that puke data. The author has stressed on the entire
process of Web Analytics which includes advance level understanding of KPIs
(Key Performance Indicators), Benchmarking and even how to make your
organization Web Analytics friendly.
If
you want to understand and get true value from your online content you need to
understand how it is used by your customers. If you work with web analytics and
online search optimization, this Cult of Analytics book will provide you with
the tools and insight you need to do just that.
Even
more, it will give you an actionable plan to transform the culture of your
organization into one that uses web analytics on a daily basis, focusing on
real changes you can make to your department and processes to transform the way
your business works.
With
examples from dozens of companies ranging from small businesses, to consumer
sites like Amazon, to some of the largest companies in the world including
Tesco and Google, Cult of Analytics demonstrates just how to apply web
analytics to your business.
Or
Download
pdf ebook
http://amzn.to/VnYxO7
Cult of
Analytics, Steve Jackson PDF ebook Download
Paperback: 288
pages | Publisher: taylor & francis
