The New Wellness Revolution: How to Make a
Fortune in the Next Trillion Dollar Industry five
years ago, Paul Zane Pilzer outlined the future of an industry he called
“wellness” and showed readers how they could get in on the profitable bottom
floor.
The New Wellness
Revolution, Second Edition includes more guidance and business advice for
entrepreneurs, product distributors, physicians, and other wellness
professionals. It’s an industry that will only grow, so get in while you can.
Five years ago, in The Wellness Revolution,
economist Paul Zane Pilzer outlined an emerging $200 billion industry he called
"wellness." Today, that industry has grown to $500 billion, and it's
just getting started, offering even greater entrepreneurial opportunities.
The Wellness Revolution was the "shot heard
round the world" for the wellness industry. It defined wellness as an
industry—linking tens of thousands of disparate service and product suppliers
with a single cause. It showed scientists, fitness providers, businesspeople,
food manufacturers, doctors, and others focused on disease prevention and
anti-aging that they were part of a worldwide revolution—rather than merely
lone iconoclasts inside their chosen professions or industries.
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