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For Managers 2nd Edition by Paul G. Farnham book from Amazon:
Economics for
Managers presents the fundamental ideas of microeconomics and macroeconomics
and then integrates them from a managerial decision-making perspective in a
framework that can be used by any manager, executive or decision-maker.
To be competitive in
today’s business environment, managers must understand how economic forces
affect their business and what must be considered when making business
decisions. This is the only book that
provides a thorough and applied understanding of both micro- and macroeconomic
concepts to the non-economics based reader.
The second edition
retains all the same core concepts and straightforward material on micro- and
macroeconomics while incorporating new case material and real-world examples.
Managers and
Economics; Demand, Supply, and Equilibrium Prices; Demand Elasticities ;
Techniques for Understanding Consumer Demand and Behavior; Production and Cost
Analysis in the Short Run; Production and Cost Analysis in the Long Run; Market
Structure: Perfect Competition; Market Structure: Monopoly and Monopolistic
Competition; Market Structure: Oligopoly;
Pricing Strategies for the Firm; Measuring Macroeconomic Activity ;
Spending by Individuals, Firms, and Governments on Real Goods and
Services; The Role of Money in the Macro
Economy; The Aggregate Model of the Macro Economy; International and Balance of
Payments Issues in the Macro Economy; Combining Micro and Macro Analysis for
Managerial Decision Making
Product Details: Economics
for Managers (2nd Edition) [Hardcover]
Paul G. Farnham
(Author)
- Hardcover:
552 pages
- Publisher:
Prentice Hall; 2 edition (April 12, 2009)
- Language:
English
- ISBN-10:
013606552X
- ISBN-13:
978-0136065524
- Product Dimensions: 8.5 x 1 x 10.9 inches
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